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Psychologensy

Director of Marketing for Scaling Digital-Products in Psychotherapy: Educational Content Promotion, Behavioral Models, 7-Figure Startups.

Position:

Marketing Director

Category:

IT

Duration:

22 days

Job Description

I was looking for a strategist capable of scaling the online product from 500K UAH/month to 2—3 million+.

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Key requirements

       
  • Experience in the promotion of educational products
    •    
  • Deep understanding of psychological product and behavioral models
    •    
  • Custom scaling cases (over 7-figure launch)
     

Challenge

Scaling in the specific field of psychotherapy.

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What we did

       
  • We asked the customer for a full sales funnel and conducted an audit before the start
    •    
  • We worked out the image of the ideal client — formed a technical task for the marketer
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  • Presented 4 candidates with experience of launching courses of psychologists and coaches (experts in Insta/YouTube/Marketplaces)
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  • We connected candidates to the workshop: “What would you change in Psychologensy marketing?”
     

Result

Closed in 22 days.