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Psychologensy

3 Sales managers for online sales in astrology and spiritual coaching: empathy, info-product sales, focus on customer fears.

Position:

Sales Manager

Category:

FMCG

Duration:

17 days

Job Description

It was necessary to find three client managers to sell online programs (astropsychology, spiritual coaching, educational counseling).

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Key requirements

       
  • High empathy, ability to work with clients' fears
    •    
  • Experience in selling info-products, consulting or training (from 1 year)
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  • Understanding Astrology, Spiritual Practices (or Openness to Learning)
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  • Self-presentation skills in Zoom/Instagram
     

Challenge

The field is hybrid (infobusiness + psychology + esoterics), so the typical “salesman” was not suitable. Loyalty to the mission and understanding of the topic were also required.

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What we did

       
  • Built a value-oriented profile: candidates who have undergone personal transformation/work with therapy
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  • We turned to the communities of psychologists, coaches, coaches of women's courses
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  • We included a practical task in the screening test: “sell a conditional consultation for 15 minutes to a client who doubts”
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  • Held group onboarding sessions to speed up adaptation
     

Result

Closed in 17 days. All 3 candidates — with different backgrounds (targetologist, psychologist, HR), but high empathy and value compatibility. The average conversion rate for sales after onboarding is 27% (higher than the expected 18%).